Industry Buzz
Do you want to know what are the latest news in the Web Analytics industry?
I have complied the latest posts from the top web analytics industry experts below:
Web Analytics Industry Buzz
- Qualitative Web Analytics: Heuristic Evaluations Rock! - Every believer in Web Analytics 2.0 knows that awesomeness comes not from answering just the "What" question but from also answering the "Why" question. What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Why comes from lab usability studies, website surveys, "follow me home" exercises, experimentation & testing, and other [...]
Qualitative Web Analytics: Heuristic Evaluations Rock! is a post from: Occam's Razor by Avinash Kaushik
- Congratulations to Nedstat and comScore! - This summer’s web analytics acquisition season has heated up to the point where when my phone rings and it’s John (who wakes up hours earlier) saying “comScore has acquired Nedstat” my response is “of course they have!” Not to say this isn’t an exciting acquisition, but wow the vendor landscape has changed a bunch this [...]
- No One Wants To Be Targeted But...
- Mobile and Online Deals Expected to Drive Holiday Sales Dollars - In a recent survey about holiday shopping, 64% of the people said they’ll be spending less on everyone this holiday season, so that means marketers will have to work a little harder to make sure it’s their company that gets the cash and not their competitor. The trick is paying attention to how and why [...]
- Segmentation by LTD & LifeCycle - The following is from the July 2010 Drilling Down Newsletter. Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection? Just ask your question. Also, feel free to leave a comment and I’ll reply.
Want to see the answers to previous questions? Here’s the blog archive; the pre-blog newsletter archives are here.
Q: One of the first things I am doing in [...]
Have a question on Customer Valuation, Retention, Loyalty, or Defection? Go ahead and send it to me here. If on the topic above, you can leave a comment on the post:
- Classic Multichannel Forensics: The Book Industry
- Your New BFF: Weighted Sort in Google Analytics - Today's post is about a new, easy-to-use feature in Google Analytics called "Weighted Sort." If you're unfamiliar with it, watch the video, and after the break, I'll go into why and how it's useful, as well as what to do in situations where you can't use weighted sort. [youtube]http://www.youtube.com/watch?v=v36OtMG5cbI[/youtube] After watching that ...
- Webinar: Google Shopping and Google AdWords Together at Last
- What is Truly Automated, Adaptive PPC Bid Management Technology? - If you invested in bid management software within the past few years, chances are high that you were probably duped in one key area: automation. Now, before you think I’m about to split hairs here…let’s walk through a few basics to make sure we’re on the same page…and…wait…who am I kidding? This might make you [...]
Related posts:
- Manual PPC Bid Management is DeadWhen I started semvironment as an agency* several years ago, I was proud of the crazy results we were able to achieve with manual pay...
- Online Advertising Business 101, Part VII: Demand-side Platforms (DSPs) - It turns out, alarmingly, that it’s been over a year since my last Online Advertising Business 101 post. And a year is an awfully long time in the world of online advertising. Long enough, in fact, for an entirely new kind of company to emerge and become the next big thing. I’m talking, of course, about Demand-side Platforms. You’ve heard of them, I trust? No? Then read on. DSPs, RTBs, oh my As it should happen, my last post in this series was on the subject of Ad Exchanges – a new kind of participant in the advertising value chain that acts as an intermediary between ad networks, allowing them to exchange inventory to make up for shortfalls in supply and demand among their own publishers and advertisers, and also allowing other scale players (e.g. big advertisers like eBay, or a big agency) to buy inventory dynamically across a number of different networks. All those folks had to do was implement some technology to interact with the exchange, and place bids in real-time (on of the key characteristics of an ad exchange being that it can auction inventory in real-time). It turns out that that last glib sentence conceals an...
[This is a content summary only. Please click through for the full post with links and graphics] - Feel the Fear and Launch Anyway - I just got off a call with my NLP coach. We swap services, so I give him advice about internet stuff, and he helps me with my (many) “issues”. One of the things he is helping me work through is my fear of moving my family thousands of miles away to live in Calgary, Canada. [...]
