Industry Buzz
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- Competitive Intelligence Analysis: Google Insights for Search - Save the best for last! Insights for Search is one of the most awesome research tools you’ll use. I promise. We have learned how to use Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors. We built on that by learning how the Google Ad Planner can help us [...]
- Recap on the X Change - This week’s X Change conference in San Francisco was very successful, at least by my measure, and I wanted to briefly summarize some of what I saw and heard for those of you who couldn’t join us. Before the event, Bill Gassman from Gartner commented to me “the more things change, the more things stay the [...]
- Search Behavioral Targeting
- The Real News About Online Advertising - As noted by Andy Beal earlier today there appears to be some unnecessary alarmism regarding the current state on online ad spends. I say unnecessary because as we have noted on another occasion the media really has a twisted sense of when the sky is falling. According to the Wall Street [...]
- Repeating the Past - I’ve been trying to get a few things straight in my head about the way people Learn Online Marketing. Will you help me? Here’s a Premise: The Online Marketing world seems to repeat the same mistakes over and over; it’s almost like every new generation of technology is a clean slate and somehow people expect an approach that [...]
- Kidbits from CWDKids and Heaven Of Tea from Teavana
- Why Rank #1 in Google - Google has become the 8000 pound search Gorilla. During their meteoric growth there has been a trend that people’s expectations have gotten higher and their attention span shorter. There was a time when people would click though a page, two or even three of search results, but that is not so common any more. Today, [...]
- Practical Dayparting
- Cool, New Geographic Report In AdWords - A new geographic report is now available in Google AdWords, according to the AdWords blog this morning. By reporting the geographic distribution of where clicks are coming from, the report allows advertisers to hone in on profitable locations in which to target ads. To access the report, log into your account (or client account) and click [...]
- Internet Explorer 8 beta 2: Privacy vs Monetizability
- 3 Great New Books to Buy Today -
I’m a book addict, I must buy hundreds of dollars of books each month, enough that I dare not count how much I spend at any rate. But I am a lucky guy too, I get sent great books for nothing. Yes, it is not just fancy bean bags I get sent through the post, I also get excellent reading material like these books that I want to tell you about.
Now, that first paragraph might come across as a little smug, and it might also make you a little cross that I am suggesting you buy something that I got for free. That’s why the links in this post are not affiliate links, I will not gain anything should you buy other than a warm feeling that you took my advice
Click Here to Order
This book is being heavily promoted in the internet marketing space and for good reason. It’s a fascinating look at the history of making money online and how the big stars got to where they are today. In fact, it is such a good idea for a book, I can’t believe nobody did it before.As well as being a fantastic read, you should also take note of Joel’s promotion of the book. He is sure to get this book onto the best-sellers list if he carries on the way he is going. Buy it now and you also get special bonuses.
50 Kick-Ass Keyword Strategies
SEOBook must be the product I have recommended most over the years. Not just because Aaron Wall is a great guy, not just because he knows his stuff and is the “SEO’s SEO”, but because his advice works. Whole successful businesses have been built from scratch off the back of his techniques.
Now Aaron has done it again with another brilliant ebook that rather than just telling you how to perform keyword research, teaches you how to PROFIT from keywords.
If you want to know how to really rock your SEO, this ebook is for you.
How to Start a Business Website and Hire a Web Designer
Now the last book might have seemed a little advanced for anyone who has yet to build their website. Well, good news, Michael has the book for you. No doubt you realize just by browsing around your competitors there is a right way and many many wrong ways to build your first business website. In this ebook you get all the advice you need to get it done right, first time. If you are about to embark on getting your website built, this ebook could save you a fortune by showing you how to avoid getting it disastrously wrong.
