Industry Buzz
Do you want to know what are the latest news in the Web Analytics industry?
I have complied the latest posts from the top web analytics industry experts below:
Web Analytics Industry Buzz
- Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test - Data, data everywhere yet nary an insight in sight. Is that your web analytics existence? Don’t feel too bad, you share that plight with most citizens of the Web Analytics universe. The problem? The absolutely astonishing ease with which you can get access to data! Not to mention the near limitless potential of that data to [...]
Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test is a post from: Occam's Razor by Avinash Kaushik
- Web Analytics Wednesday: Free and Independent! - If you are one of the thousands of people who have attended one of our Web Analytics Wednesday events over the past few years, well, thank you! Thank you for showing your support of the web analytics community, your local community, and the practice of web analytics in general. I had no idea that our [...]
- Free Tools for Web Analytics, Search, Social Media & Competitive Analysis
- Eye-tracking Proves Real-Time Search Not Useful - OneUpWeb recently released the results of an eye-tracking study on Google’s new real-time results integrated into SERPs—and it looks like the search giant might have just wasted $15M (the estimated cost of Google’s deal with Twitter). The study segmented web users into two groups: consumers and information foragers. It took consumers 7.09 seconds to look at [...]
- Tortured Data – and Analysts - Fear and Loathing in WA
You may recall I wrote last year about the explicit or implicit pressure put on Analysts to “torture the data” into analysis with a favorable outcome. In a piece called Analyze, Not Justify, I described how by my count, about 50% or so of the analysts in a large conference room admitted [...]
Have a question on Customer Valuation, Retention, Loyalty, or Defection? Go ahead and send it to me here. If on the topic above, you can leave a comment on the post:
- Point of View: Woot
- B2B Buyers Still Want Basics from Your Email Marketing - I recently read some interesting survey research done by the venerable MarketingSherpa around what types of things B2B prospects would find "most useful" in emails sent about product and service offerings. If you have the required membership, you can read the article here. They surveyed people considered to be B2B ...
- PPC & the Long Tail: How Important is it, Anyway?
- Quick Update: Affiliate Summit West and Ads on this blog - Affiliate Summit West 2010
I’m stoked to be going to Affiliate Summit West this year!
I’ll be getting in late Sunday night but I’ll be there all day Monday and Tuesday. I’ll probably be tweeting a bit – I’ll tweet out my location, etc sometimes so I’d love to chat!!
Ads on this blog
I will be experimenting with [...]
Related posts:
- Going to SMX West!! Woot! :)Hello World! We’re going to SMX West next week – and we’re speaking at a few awesome sessions! Register to attend if you haven’t already,...
- Where Have You Been? I can’t believe I haven’t posted anything since June…well, I guess I can believe it. Here is a quick summary of what I have...
- What’s another word for “Web Analytics”? - For as long as I’ve been involved with the field, the term “Web Analytics” has never felt like the very best way to describe, well, Web Analytics – it’s somewhat limiting in many ways (the “Web” part doesn’t help there), and the “Analytics” bit does seem a bit, well, geeky.But another, better, term has never emerged – Web Measurement, Web Stats, Clickstream Analysis and a blizzard of others all have their own limitations (and don’t even get me started on the egregious “eMetrics” – sorry, Jim). Now it seems that folks at the Web Analytics association are finding the term too limiting too, at least in terms of what they consider their remit, as they’ve launched a survey to poll people’s views about whether they should change their organization’s name to something else, and, if so, what they should change it to. You can share your own thoughts here. I can sympathize with the Association’s motivation here, but I’m not very thrilled about the way it seems their thinking is leaning. The survey contains a set of possible alternative names which mostly includes various permutations of including the word “Marketing” in the name of the body (such as the “Digital...
[This is a content summary only. Please click through for the full post with links and graphics] - Do you dare put down the mask? - My first experiences online came before the web, and before most of the modern “nettiquette” was written. It was the days of ultra nerdy folks (like me), librarians, and academic PHD types in lab coats. When people were not doing serious science type stuff there was a lot of socializing going on. There were hippy hangouts [...]
