Web Analytics - An Hour A Day Book Review
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Do you think you are ready to take the Red pill? The reason being “An Hour A Day” is the perfect book for any web analytics practitioner to really understand how deep is the rabbit hole.
I love “The Matrix” and the same goes for metrics.
I am sure that I don’t have to introduce Avinash but for those of you who don’t know him please click here to see Avinash Kaushik’s profile.In “The Matrix” Morpheus is the trigger that changed everything in Neo’s life, showed him the light if you wish. In “An Hour A Day” you are Neo. The journey starts with a brief introduction to the history of web analytics, the landscape as we know it today and where we are to be in the near future (if Agent Smith won’t try to sabotage).There are many ways to get to Zion. Many tunnel to cross, miles and miles to go. Do you want to know how to get there? There is a sea of information out there, many roads. Before you go there load your battleship with Chapter 4.Read it already? Read it again.
The 8 month journey starts on Chapter 6 from the basics such as understanding URL structure to Bounce rate and goes up to Chapter 13 where you will be able to create dashboard to the key stockholders in the company you work with.“An Hour A Day” is written by a person who is very passionate about web analytics for people who want to understand the data they are capturing. If you feel that you don’t have the time to commit to the process this book is not for you.The book aims to help and educate people that web analytics is not a black box of numbers, figures right or wrong. Web analytics is a methodology and a very powerful tool to use since when combined with a coherent online strategy it will take your business to a whole new level.
Web Analytics - An Hour A Day
My rating: stars
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