iudaea - Web Analytics & Web Strategy consultancy

In the first part of Onsite Search Analytics we discussed a bunch of metrics that will get you started. In the second part of Onsite Search Analytics we will go through some relevant KPI's to consider and some best practices. Can we derive REAL KPI's from the metrics we've looked at ? Sure we can, check out these two below:

Onsite Search KPI's

  KPI: Percentage of zero result search terms Description: This will show the percentage of all the pages that resulted in zero result for search terms that visitors submitted using your website search box. Ideally you would like to keep this value as low as you can, if that is not the case you might need to take a closer look on your search terms that visitors are using. How to calculate: Total Number of page views for the "Zero Result Search Terms" pages / Total number of page views for the Search Result pages. Insight: You could map all these terms that visitors are looking for to an appropriate result set. Read more »

Tags: Google, result search, search box, search engine, search feature, search page, search term, Search terms, The search feature, web analytics reports, website search box, website search engine, website search mechanism, Yahoo, yield search

"Basic research is what I am doing when I don't know what I am doing" -- Wernher von Braun

Onsite search is one of the most important features for visitors of your website. In many cases onsite search is your visitor's default behaviour, instead of using the standard website navigation they will immediately browse using the search box and input whatever they are looking for. Onsite search is even more important when the website contains more data and becomes more complex for your visitors. Read more »

Tags: cases onsite search, commodity products, on site search, onsite search, search box, search pages, search result pages, Search terms, web analytics, website search box, Zero result search, Zero yield search