iudaea - Web Analytics and random thoughts

Your Version CEO, Dan Olsen, wrote a great presentation about Web 2.0 Product Management,Optimizing Metrics & Viral Growth. The thing that I found very interesting is the separation that Dan did between the marketing role and the product management role.  I am keep telling my clients the exact same thing. The product manager should focus on user retention while providing a better user experience and understand what is that they were looking for. There are also slides which basically discuss what we always talk about, things like tracking your metrics over time, have the relevant metrics working for you. Read more »

Tags: Dan Olsen, Metrics & Viral Growth Your Version, presentation, web 2.0, web analytics

"Basic research is what I am doing when I don't know what I am doing" -- Wernher von Braun

Onsite search is one of the most important features for visitors of your website. In many cases onsite search is your visitor's default behaviour, instead of using the standard website navigation they will immediately browse using the search box and input whatever they are looking for. Onsite search is even more important when the website contains more data and becomes more complex for your visitors. Read more »

Tags: cases onsite search, commodity products, on site search, onsite search, search box, search pages, search result pages, Search terms, web analytics, website search box, Zero result search, Zero yield search

Do you think you are ready to take the Red pill? The reason being “An Hour A Day” is the perfect book for any web analytics practitioner to really understand how deep is the rabbit hole.

I love “The Matrix” and the same goes for metrics.

 I am sure that I don’t have to introduce Avinash but for those of you who don’t know him please click here to see Avinash Kaushik’s profile.In “The Matrix” Morpheus is the trigger that changed everything in Neo’s life, showed him the light if you wish. In “An Hour A Day” you are Neo. Read more »

Tags: Avinash Kaushik, coherent online strategy, Red, web analytics, web analytics practitioner