In the first part of
Onsite Search Analytics we discussed a bunch of metrics that will get you started. In the second part of Onsite Search Analytics we will go through some relevant KPI's to consider and some best practices.
Can we derive REAL KPI's from the metrics we've looked at ? Sure we can, check out these two below:
Onsite Search KPI's
KPI: Percentage of zero result search terms
Description: This will show the percentage of all the pages that resulted in zero result for search terms that visitors submitted using your website search box. Ideally you would like to keep this value as low as you can, if that is not the case you might need to take a closer look on your search terms that visitors are using.
How to calculate: Total Number of page views for the "Zero Result Search Terms" pages / Total number of page views for the Search Result pages.
Insight: You could map all these terms that visitors are looking for to an appropriate result set.
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Tags: Google, result search, search box, search engine, search feature, search page, search term, Search terms, The search feature, web analytics reports, website search box, website search engine, website search mechanism, Yahoo, yield search
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