iudaea - Web Analytics and random thoughts

In his book "Web Analytics one Hour a Day" Avinash Kaushik is referring to the bounce rate as one of the most important factors an analytics practitioner would like to look at, I could not agree more myself.What is Bounce Rate?A bounce rate is simply a percentage of the visitors who came through the main gate of your Mall (your home page) or entered one of the shops (a page) and decided that they had seen enough and chose to leave after no longer than 10 seconds.There are two ways to look at the bounce rate in your website:

1. Overall site bounce rate: total number of visitors who saw one page of the site only / total number of visitors of the site.
2. Specific page bounce rate: Total number of visitors who saw one page of the site only entering through a specific touch point / total number of visitors who entered the site through that specific touch point.

Your goal of course, as the owner of the website, is to minimise the bounce rate as much as you can and to keep all the visitors engaged. Following Tyler Durden’s famous words, “Your website is not a unique snowflake”. Every websites around the web are experiencing a certain level of bounce rate, your job is to keep it to minimum. Read more »

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