iudaea - Web Analytics & Web Strategy consultancy

Nicolas Lierman from BoulevArt developed an awesome Google Analytics desktop GUI for Adobe AIR platform. I like the interface and the response time is really good. I was surprised to find out that I could export data to the same formats available on Google Analytics website. (the PDF export for the map overlay shows only hot spots and not the cities names as you see them in the application itself. Mind you, it works the same way when you export from Google Analytics website).   Please find some screenshots below: This is how the dashboard looks like Read more »

Tags: Adobe, BoulevArt, Google, GUI, Nicolas Lierman

In the first part of Onsite Search Analytics we discussed a bunch of metrics that will get you started. In the second part of Onsite Search Analytics we will go through some relevant KPI's to consider and some best practices. Can we derive REAL KPI's from the metrics we've looked at ? Sure we can, check out these two below:

Onsite Search KPI's

  KPI: Percentage of zero result search terms Description: This will show the percentage of all the pages that resulted in zero result for search terms that visitors submitted using your website search box. Ideally you would like to keep this value as low as you can, if that is not the case you might need to take a closer look on your search terms that visitors are using. How to calculate: Total Number of page views for the "Zero Result Search Terms" pages / Total number of page views for the Search Result pages. Insight: You could map all these terms that visitors are looking for to an appropriate result set. Read more »

Tags: Google, result search, search box, search engine, search feature, search page, search term, Search terms, The search feature, web analytics reports, website search box, website search engine, website search mechanism, Yahoo, yield search