Recession is upon you (and the rest of us) whether you like it (most chances you don't) or not and there is nothing you can do to prevent that. As soon as you acknowledge the fact that your business could be affected by the recession the better.
Why? Because you can prepare yourself better for the upcoming events. Online economy is no different from offline in that respect, all you need to keep in mind is this: While many companies are losing during recession there are a lot of businesses out there that actually perform better in recession and yes, I am mean business in the same industry.
How to prepare for the recession?
1. Don’t Panic!
Do not cut your marketing budget drastically, smart marketers will be more than happy that your company wont be around!
2. Have a plan in place.
You need to sit down with stake holders in the company and understand the implications of a recession on your online activity. Learn how it is going to affect your monetisation model.
3. Take the road less traveled
Why? Because everyone else is going to search exactly there! You
HAVE TO BE CREATIVE.
Continue reading → 
Onsite search is one of the most important features for visitors of your website. In many cases onsite search is your visitor's default behaviour, instead of using the standard website navigation they will immediately browse using the search box and input whatever they are looking for.
Onsite search is even more important when the website contains more data and becomes more complex for your visitors.
Continue reading 
